Business cards have been around for decades and serve the purpose of introducing both yourself and or your organization. A great business card can help to “break the ice”, whereas as lower quality business card can put you at a disposition. Remember, nothing is truer in business than the old adage of “first impressions count”. In this blog we will take a closer look at some of the factors that go into the design of a perfect business card, as well as some of the things you really mustn’t do!
Understand the Purpose of Your Card
The way that a card looks will really depend on the information that you are looking to put on it. Some business owners might not want to include their personal contact information on the card. These tend to be the more experienced and they possibly want to shield themselves from contacts from sales pitches or similar.
Keeping it Simple
Remember, a business card is never a replacement for your website. The task with a business card is to keep things as simple as possible. You have to focus on a relatively small area and make sure that people can understand your key message. Steer away from formats that have too much clutter, as it makes it hard to see your important information. Avoid some of the more fanciable fonts and if possible try to stick to one of these:
- Myriad Pro
Never go below 8pt font size as this will create issues for people with less than the best eyesight. Furthermore, a smaller font size leaves large amounts of space that looks like it needs to be filled, very often people do, and with clutter. Best practice should be somewhere close to 12pt font size. This with the right font will deliver a good visual experience. Keeping your business card clean and simple will tell people who you are, where you are going and what you want to achieve.
Ensure Complete Accuracy
It should go without saying that your business card needs to be 100% accurate. Having an outdated job role, telephone number or email address is pretty embarrassing to have to explain away. Far better to ditch those outdated cards and get some new ones made up. In addition, if you are between jobs you should never ever give out your old card. It’s unprofessional and shows you haven’t moved on properly.
Keep it Professional
One of the biggest negatives that some people have on their business cards is their email address. Of course, if you are working for an organization then the chances are you will have that email on your card. However, this isn’t always the case. Emails that are under the Hotmail or Gmail umbrella are fine, but you must stay away from ones that give a bad impression. For example, firstname.lastname@example.org doesn’t quite have the right ring to it.
The final take-away is to make sure that you have a decent supply of cards on you at any given time. You don’t want to be the person that looks like they don’t possess cards, just because you haven’t topped up your supply.