The second part of our blog of how to become a graphic designer looks into copywriting and software concerning designing professional looking layouts. You may think what has copywriting do with graphic designing? The short answer is that graphic designers have to relay a message, and sometimes content can be a big part of this.
If you are working by yourself as a graphic designer, then undoubtedly you will need writing skills to make sure that you deliver a strong and clear message about your client’s business. Quite often visitors to a website just briefly skim through the content to see what the page is about, so it may be your job to write text, descriptions, titles, meta descriptions, point-of-sale material, digital adverts and articles, to catch the attention of the reader. All this content needs to be perfect in grammatical terms and reflect the brand that you are representing. There should never be spelling mistakes, and everything should be perfectly clear to the reader. Do not be afraid of criticism at this point, especially if copywriting is new to you. Take on board comments from both the client and any advice from friends. Accept this critique and think how you can improve on the writing, remember experience will only come from making mistakes.
Become Familiar with Relevant Software
Editing or changing an image is relatively easy with Adobe Photoshop, it allows the manipulation of pixels which is great for photo imagery. Remember Photoshop is not the tool you will need to use for designing, or fonts, and logos. Basically, Photoshop can be used for images and not really good for changing text, but you will have to learn the editing tools that make up Photoshop.
When designing logos etc. you can turn to Adobe Illustrator, it works in tandem with vector art, that can create lines that will not lose their clarity when lengthened or shortened. This means you can create an illustration any size you want and for any purpose. It has intricate colouring and gradient tools which is excellent for complicated designs. This tool is very much for use by professionals, if you want to use it then you will have to learn and understand the program inside out. Another point to remember is that this tool is not very good in facilitating the inclusion of photographs into your work.
The Illustrator tool concludes our second part of how to become a graphic designer, in part three we finish the blog with how to use InDesign and the relevant degrees that are useful for a graphic designer.