Information and data is all around us, especially in the world we now live in. The internet explosion has made is incredibly easy for people to find information on any and every subject. The traditional method of consuming data was to read it, i.e. text. However, things are changing. People are choosing different methods to “consume” the information that they want. Part of the reason for the enormous growth in graphic art is that in most cases we humans make decisions based upon emotion. While text can stir emotions, it is not nearly as effective as that of graphics. We have all heard the phrase “a picture paints a thousand words”. Well it is so true! In this blog we will explore some of the reasons as to just why graphic is such a powerful medium.
One of the easiest ways to consume relatively large amounts of data is in the form of an infographic. I am sure you will have seen these around, as they have been popular for quite a number of years. The basis here is that graphics are used to underline the value of either numbers or statements. Rather than reading large amounts of text or numbers, the infographic breaks down the data in such a way that it is more appealing. Given that humans very often struggle for concentration when looking at this kind of data the infographic is a hands-down winner other many other mediums. If you like the idea about creating this type of graphic then you can even find free suites online to get you started. The main benefit here is that you don’t have to be a Photoshop expert or a design freak to come up with something that looks pretty neat!
As we said earlier, a picture paints a thousand words. This is perhaps why so many websites feature graphic based information. Reading line upon line of text gets boring and attention is easily lost; however, when you interject text passages with images you can really pull on the emotional side of the reader.
Images are Easier to Digest
Given the pace that we jump around the internet it is important to understand that the majority of text gets glossed over. With this in mind graphic art, or images in their purest form are much easier to digest. They have a certain resonance that is easier to focus upon. Hitting someone with an email campaign would be a waste of time if all you sent was text. However, creating graphics that stand out and deliver your key messages are much more effective. Compelling graphics are vital if you are going to make a difference in what can be an over-crowded digital world.
Even if you find yourself reading large volumes of text, you will nearly always be grateful when images break up the monotony of the written word. Thankfully, graphics have made a tremendous difference to the way that our brains absorb information, which is perhaps a good idea when you consider how long people spend online!